Any company providing a service that children need to navigate the Web and use for school work (e.g. search engines like Lycos) should not carry ads with sexual or violent content, nor ads linked to sites with sexual or violent material.

Preface
A Moderate and Targeted Proposal
Implications of an Inappropriate Ad

The Redbook Ad

Lycos CEO's Emailed Categorical Denial of Error

Redbook's Emailed Acknowledgement of Error
A New Kind of Advertising
The Need for a More Complete Discussion and Debate
The Incomplete Debate and Corporate Responsibility

Council of Better Business Bureaus' Children's Advertising Review Unit
The Incomplete Debate and Vulnerable Children

Child Abuse: Statistics, Research, and Resources
Vulnerable Children and Web Advertising
Proposed Solutions, Corporate Responsibility, and Vulnerable Children

Platform for Internet Content Selection (PICS)
A Moderate and Targeted Proposal

Other Problems With Filtering Solutions and Some Implications for Education
Another Way Web Ads May Hurt Vulnerable Children: Targeted Ads

Responses to Counter-Arguments